Consumers Return Record Number of Gadgets

According to the Chicago Tribune, American consumers are returning electronic gadgets in record numbers – even when the gadgets aren’t defective.  These returns generate huge costs for manufacturers and retailers.  Eventually those costs, which added up to $16.7 billion in 2011 alone, are added to the price of products. 

Sales data from the Consumer Electronics Association indicates that almost 70% of returns are categorized as “no problem found,” while 27% of returns are attributed to buyer’s remorse.  When consumers return products that are not defective, chances are good that they were unable to set up or learn how to use them. 

Gadgets that were included in the survey included computers, mobile phones, HDTVs, digital video cameras, gaming consoles and software.  The situation seems to indicate that consumers need more support and training and that gadgets need simpler designs.

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Date: Thursday, December 15th, 2011
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